Founded in 1988, Capital One Financial Corp is a U.S. based bank holding company specializing in credit cards, home loans, auto loans, banking, and savings products. A member of the Fortune 500 with the 8th largest deposit portfolio in the United States, the company helped pioneer the mass marketing of credit cards in the early 1990s.

Over a three-year period, UCD conducted numerous user-based tests for CapitalOne as part of its continuing redesign efforts for its customer on-line services. UCD also provided a training course to the design staff of CapitalOne entitled: The Psychological Basis of Usability.